5 Key Points to Master the Jobs-to-be-Done Framework in Product Management

Zigmars Rozentals
3 min readJun 9, 2023

In this article, we’ll delve into an framework that will revolutionize your approach to product development — the Jobs-to-be-Done (JTBD) framework.

By understanding the five key points of this framework, you can elevate your product management career and create solutions that truly resonate with your customers. Let’s dive in!

--

--