5 Key Points to Master the Jobs-to-be-Done Framework in Product Management
In this article, we’ll delve into an framework that will revolutionize your approach to product development — the Jobs-to-be-Done (JTBD) framework.
By understanding the five key points of this framework, you can elevate your product management career and create solutions that truly resonate with your customers. Let’s dive in!
Brief Overview of the Jobs-to-be-Done Framework
The Jobs-to-be-Done (JTBD) framework is a powerful tool that shifts our focus from products to the underlying motivations and needs of our customers. By identifying the specific jobs customers want to accomplish, we can develop products that fulfill those needs. Now, let’s explore the five key points of the JTBD framework.
Point 1: Identifying Customer Jobs
The first step in the JTBD framework is to identify the specific jobs customers are trying to get done. For example, if a customer wants to buy a new car, the job they’re trying to accomplish might be “reliable and convenient transportation.” By understanding the core job, we can develop products that directly address that need.
