From Acquisition to Assimilation: Demystifying Big Tech’s Takeovers

Zigmars Rozentals
3 min readJun 13, 2023

Have you ever questioned the motives of big tech companies when they acquire successful startups?

I found myself pondering over this intriguing topic after publishing an article titled “Killed by Microsoft” (available at https://rozentals.medium.com/killed-by-microsoft-cb2bd9d36670), which ignited intense discussions.

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